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  • Writer's pictureKishanu Karmakar

Instagram Chief Adam Mosseri says, "Instagram Follower counts matter less than view and like counts"

Instagram Follower Counts Matter Less Than View And Like Counts - Explained

Metrics have turned into a symbol of success and recognition in the ever-changing social media ecosystem for a large number of users, influencers, and companies. Followers numbers have been regarded for years as the most important indicator of impact and reach among these metrics. However, according to Adam Mosseri, head of Instagram, the era of fixating solely on follower counts may be coming to an end.

In a recent statement, Mosseri highlighted that although Instagram follower counts draw attention because of their visibility and ease of access, they are not the most reliable indicator of the importance of an account. To figure out actual engagement and impact, he advises changing the focus to metrics such as likes per post and views each reel.

The social media platform user behavior patterns serve as a basis for Mosseri's theory. According to him, it is nearly hard for every follower to view every post because of the huge quantity of content competing for users' attention. Posts from accounts they follow may get lost in the flow because users are frequently flooded with updates when they open the app. This fact shows how difficult it is to calculate reach by counting followers alone.

Instagram Follower counts matter less than view and like counts
Instagram Follower counts matter less than view and like counts

Beyond Followers Count: How Engagement Measures True Impact on Instagram

In addition, the quality of engagement, as shown by likes and views, provides a more comprehensive view of the influence of an account. SNK Creation - The Instagram Marketing Company says, "A large follower does not always suggest an active engagement or a genuine interest in the shared content, even while a high follower count may indicate a large audience. Compared to this, likes on a post and views on a reel offer solid proof of audience engagement and attentiveness."

Mosseri's viewpoint highlights a fundamental change in the way we view and assess the influence of social media. A deeper awareness of the importance of real engagement and connection has grown instead of focusing on surface-level indicators that could be overstated or deceptive. What matters is not only the number of followers an account has but also the quality of their relationship with the shared information.

Quality Over Quantity: How Influencers And Businesses Can Benefit from Targeted & Engaged Instagram Followers

For influencers and content creators, this recalibration of metrics carries significant implications. It highlights how important it is to build real relationships with their audience and provide engaging content that speaks to them more deeply. Increasing follower numbers alone may not be enough if your page's content and engagement don't actively work with the algorithm.

Similarly, for businesses and brands leveraging social media for marketing purposes, the focus should shift towards cultivating loyal and engaged followers rather than chasing follower count milestones. A smaller but highly engaged content can yield far greater results in terms of brand advocacy, conversion rates, and long-term customer loyalty.

Why Instagram Likes and Views Offer a Better Picture of Engagement

In the future, checking impact and effectiveness will require a broader strategy from social media platforms, influencers, and users altogether. This means exploring deeper into the quality of engagement, the genuineness of connections, and the total value provided to the audience to see beyond the follower's numbers.

Ultimately, the true measure of success on social media lies not just in the number of followers, but in the depth of engagement and the ability to foster genuine connections in a crowded digital landscape. As Adam Mosseri aptly puts it, "Instagram Follower counts matter less than view and like counts." But followers also matter along with this!


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