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  • Writer's pictureKishanu Karmakar

Top Inbound Marketing Strategies and Tactics Every Business Should Use

Among popular marketing tactics, inbound marketing is the strategy that delivers the highest ROI. Some experts peg the ROI at 3x for every dollar that was spent, and it also generates three times more leads per dollar.

In fact, inbound marketing can be up to 5 times more effective than traditional outbound approaches like advertising and paid content. The reason for this is simple: people want to buy from you. If you can make it easy for them to find what they're looking for by providing high-quality, relevant information, your business will be the one standing tall at the end of the sales cycle. Here are some tactics any business should use in order to increase their conversion rates and keep customers happy:

1) Use landing pages and forms to capture leads

One of the best ways to capture leads is by using landing pages. First impressions are everything, so make sure your landing pages are well-designed and easy to guide. They can also be used to drive conversions by providing information about products or services that people are likely interested in buying. For example: if you sell SEO services, you could create a free report with tips on increasing search engine rankings at no cost (or just $10). This will help build trust with potential customers who might not otherwise know about your product or service offerings before seeing an opportunity for value at no cost!

Hubspot pegs the average conversion rate for sites with landing pages at nearly 10 percent. Not only do landing pages make you more likely to land conversions, but it's also a great way for you to obtain important customer information for other lead nurturing methods.

2) Write resourceful blog posts

When it comes to writing blog posts, there are two main things you can do. The first is to write a resourceful post that's useful for your audience and/or your business. In other words, what does the reader need? What problem does he/she have? How do you help solve this problem with your product or service?

The second option is more direct: use your blog as an advertising vehicle and sell ads on it directly. This can be done by using pay-per-click (PPC) advertising or sponsored content where one advertiser pays another advertiser for their ad space in return for exposure on their site (this is called "native advertising").

3) Make it easy for people to share your content

Making it easy for people to share your content is one of the most important strategies for inbound marketing. If you have a blog or website, make sure that you have a way for readers to easily share what they like on social media.

For example, if you write an article about how much time it takes to get dressed in the morning, it would be helpful if there was a button at the bottom of each post that said: “Share This Post” or something similar (I'm just making up some examples). If someone wants another person's opinion on something related to what they read online then having an easy-to-use way of doing so will increase their chances of getting more likes and comments because other people will see those shared posts when they look at their feed!

4) Write effective email subject lines

When it comes to writing email subject lines, there are three things you should keep in mind:

Hook your reader's attention. If the first thing a reader sees is a boring subject line or a generic greeting, they're likely not going to open your email at all. You can do this by making sure that the first words of your subject line are interesting and/or unexpected (e.g., "Do you have any free time?," or "Get ready for our Summer Sale!").

Make them think about what they read next by using questions instead of stating facts ("Who knew that...") or commands ("Get ready for our Summer Sale!"). This will help make them want more information from you!

Give people feelings - use trigger words like "feelings" or "emotions" when writing emails so that readers take notice before opening them up completely without knowing why exactly beforehand."

5) Email your list at least once a week

Emailing your list is a great way to keep in touch with your customers and build relationships. It's also one of the most effective tactics for increasing sales, building trust, and boosting engagement.

Email marketing can be used as a way to promote new products or services—or as an ongoing communication tool that helps you stay connected with existing customers. The key is making sure that you're sending emails that are relevant to what your audience wants or needs (and not just trying to sell them something).

If you're unsure about how often it's appropriate for you to send emails on behalf of your business, here's some advice: If someone hasn't opened up an email from you within six months of receiving it, then that email should no longer be sent out again until at least three months have passed since receipt date (i.e., if an individual opens up an email after six months without replying within 24 hours…you shouldn't send another one). This allows people time enough between receiving their last update from the business owner/marketer/etcetera before being reminded again about what was said previously!

6) Craft welcome emails that build trust

Your welcome email should start with a personal greeting and use a friendly tone. You want to make sure that the customer feels like they’re talking directly with someone who genuinely cares about them, so be honest about your intentions and what you expect from the customer. Tell them why they should care about what you have to offer (and don’t be afraid to tell them why it isn't worth their time).

Next, be clear about what exactly it is that you want from them: If there are multiple products in your offering, let customers know how each product works together so they can choose which one will best fit their needs; if there are free trials available, make sure those details are spelled out as well! Last but certainly not least... send this email at just the right time! You don't want customers trying out something only once before unsubscribing—that would defeat one of our main goals here!


When it comes to inbound marketing strategies, you should be thinking about your goals and how they align with the strategy you’re implementing. If you want to increase sales or revenue, then you need a strong lead generation strategy. If your goal is to improve brand awareness, then it may be more effective for you to use paid search advertising instead of social media channels like Facebook or Twitter.

In other words: make sure that whatever tactic(s) you choose is going to help achieve success at the highest level possible! It takes hard work but there are some great tools out there today which make it easier than ever before.


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