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  • Writer's pictureKishanu Karmakar

Google News Optimization: How to Optimize for Google News | A Guide to Optimizing for Google News

What is Google News?

To connect individuals with top-notch news from many views, so assisting everyone in better understanding the world. Google wants to make it simpler for users to stay informed by utilizing technology to arrange the news coverage of current events and concerns. This is so because Google displays fresh or newsworthy information using a variety of different organic SERP elements, each of which has its own set of ranking criteria and reporting tools.

What is the Importance of Google News SEO?

Still unsure about the need for Google News SEO on your website? Google, one of the largest digital news aggregators, suggests trustworthy and current news sources to millions of readers around the world. Every time your website shows on Google, the search engine is telling its visitors that they should read your news, which increases natural traffic to your website. For news websites and publishers, Google News SEO is crucial for this reason.

How Do I Optimise Website for Google News

Google News is the way to be if you own a news website and want to increase the number of visitors and user engagement. Launched in 2002, Google News is a news aggregator by Google. The approach of getting websites to rank in the top 10 organic links is very different from the process of getting websites to rank in Google News, Top Stories, and Google Discover. In accordance with Google's guidance, publishers only need to "create high-quality content and conform with Google News Content Policy" in order to appear in Google News.

A Guide to Optimizing for Google News

Google News gathers news articles from its list of trusted websites and serves them to readers according to their region and preferences. More than 60 regions and 35 languages are supported. Users can obtain the most recent national and international news with Google News. By entering their interests, users can further tailor the content they see.

A news website's traffic can increase significantly because of Google News' large user base and accessibility on a global scale. To get their content visible in Google News, publishers must adhere to Google's list of criteria. Although challenging, it is not impossible.

Here Are 4 Ways to Optimize News Website for Google News & Top Stories:

1) Ensure that Your Website is a News Site

A pure news website is required for content to appear in Google News. Businesses and organizations are not eligible to feature in Google News if they have a "News" section that serves as a blog.

2) Register your website with Google News Publisher Center

There are several benefits to making your website available to the Google News Publisher Center, even if you are not required to register on any platform. Using the Google News Publisher Center, publishers can customize how they appear on Google News. Besides contributing basic publication information, you can upload logos, pictures, and videos.

If you use the Google News Publisher Center to submit your content, you won't have to wait for the Google bots to crawl your website. Your information can be submitted using feeds, URLs, or videos.

3) Produce Original, Timely Content

The likelihood that a news website will show up in Google News will be severely harmed by plagiarism. Publishers should nonetheless follow the guidelines set forth by journalism. It is also helpful to have up-to-date content, especially if you are writing about current affairs.

4) Transparency in sources is important

The author and date of an article should be made very transparent. Additionally, the organization's and publication's names should be clearly displayed on the website. Sources identified in news publications as anonymous will not be taken into account as reliable sources. E-A-T (Expertise, Authority, and Trustworthiness) is important since Google only wants reliable sources on its site. A good sign of authority is to include details about the authors and the company's history.

Other Google News SEO best practices include the following:

1) Date of publication should be provided

2) Your article pages should have structured data.

3) At least one static text link should be available on every page of your site.

4) In the case of syndicated content from wire services, block or use canonical URLs.

What can I do to further optimize my website and individual articles for Google News?

There are numerous other chances for optimization, provided that the aforementioned technical and content-related standards have been met and the website to be optimized has already been accepted as a Google News source. This includes the layout of the website, Google News sitemap, speed of publication, image optimization, Content optimization, and Optimise the H1 heading.

Do you want to bring your news website to Google News Top Stories?

  • 0%Yes

  • 0%No

  • 0%Already Tried! Not Succeed


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