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  • Kishanu Karmakar

Why is Video Content Important in Digital Marketing


Go through video marketing statistics, and you will find that people spend around 1 billion hours watching YouTube videos every day. Incredible metrics, isn’t it? Nevertheless, this does not come as a surprise, though, since videos have dominated the digital marketing arena for some time now.





It is also forecasted that videos will continue growing, which is why video marketing should be one of the most significant parts of the digital marketing strategies of organizations.


Again, statistics are in place to prove the significance of videos in the digital marketing space. Video helps their customers better understand their products, according to 97% of marketers.