Instagram Introduces Reels Linking Feature for Creators to Create a Series
- Kishanu Karmakar
- Aug 21
- 3 min read
Updated: Aug 22
Instagram Rolls Out New Reels Linking Feature to Help Creators Build a Series
Instagram is making it easier for creators to build a series of content with a new Instagram Reels linking feature. This update allows users to connect related Reels, creating a seamless viewing experience for their followers. The feature is a big win for creators who tell stories or create multi-part tutorials, as it helps them organize their content and keeps viewers engaged for longer. This new tool is part of Instagram's ongoing effort to improve the platform for creators and viewers alike, focusing on discoverability and keeping people on the app.
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How the New Linking Reels Feature Works
The new Reels linking feature is simple to use. When you create a new Reel, you can add a link to another Reel you've already published. For example, if you just posted "Part 1" of a recipe tutorial, you can link it to "Part 2" so viewers can easily find the next video in the series. It also works for older Reels, so you can go back and connect them to create a series retroactively. This makes it a great way to group similar videos and makes your profile easier to navigate. The link appears as a simple title at the bottom of the Reel, guiding viewers to the next part of your story.
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A Simple Guide to Using the Reels Linking Feature
Getting started with this Reels linking feature is straightforward. When you're posting a new Reel and writing the caption, you will see an option to "Link a reel." Simply tap this, choose the Reel you want to connect it to, and you're all set. You can also edit older Reels to add a link. Just go to the Reel, tap the three dots for more options, and find the "Add linked reel" option. You can give the linked video a title, like "Watch Part 2," to help your audience follow along. This simple process helps you create a more organized and enjoyable experience for anyone watching your content.
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Why this Linking Reels Feature Matters for Creators
This new linking Reels feature is more than just a small update; it's a valuable tool for creators who want to grow their audience and keep them engaged. By creating a series of videos, creators can increase how long people spend watching their content, which can help the Instagram algorithm suggest their videos to new viewers. The feature also makes it easier for fans to find all the parts of a story or a how-to guide, which builds a more loyal following. This update is a clear sign that Instagram is listening to its users and is focused on making Reels a hub for rich, detailed, and connected storytelling.
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