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Dofollow and Nofollow Basic SEO
Article updated on 27 Jan 2016

Dofollow and Nofollow Basic SEO

Whenever we start doing SEO (Search Engine Optimization) for website/blog. Dofollow link and Nofollow link, both of the known words coming in front of you while working on SEO. As soon as you start a SEO, you want to gain top ranking positions in SERP. However, you will have to remember that does not happen in one day, first you will have to create strong quality links to get good position on search engine. It is a well-known fact that not all links are equal. As you’ve already known, all links are divided into Dofollow and Nofollow. In this article I will be explaining about Nofollow and Dofollow method.

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Dofollow links for SEO:

Dofollow links are an HTML attribute that is used to allow search bots to follow the links. Dofollow links are links that can help you to gain page rank; gain more SEO points. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. They pass on link juice and really benefit your website to get a high Page Rank.

Dofollow means crawling website links that point to another site. Here the link juice gets passed, and it’s easy to get high ranking in Google. It also increases a website's page rank. The best way to give the follow link is to use the keyword as the anchor text. Here is an example:

<a href=””>ABC</a>


Note: By default all the hyperlinks are Dofollow. So, don’t need to do anything to make a link do-follow.

Nofollow links for SEO:

Nofollow links don’t allow search engine bots to follow your making links. It does not pass on link juice. Only people can follow these links. Nofollow link is a link that does not count as a point in the page’s favor, does not boost Page Rank, and doesn't help a page’s placement in the SERP.

Nofollow means the crawler does not pass to another site, do not pass any link juice and has no effect on page rank even though it is considered as a backlink. Here is an example:

<a href=”” rel=”nofollow”>ABC</a>

Note: As we know Nofollow links don't pass any link juice but it can help to get traffic on your website.

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