Kishanu Karmakar
Mar 10, 20231 min
How Word Endorsements Work! specify that words like "advertisement," "sponsored," "partnership," or "paid promotion" may be used and that endorsements must be presented in plain, basic language. No one should ever recommend a good or service they haven't tried themselves, experienced firsthand, or for which they haven't done their due research.
Hence, any of the following disclosures — "advertisement," "ad," "sponsored," "collaboration," or "partnership" — may be used for paid or barter brand promotion. The phrase must be specified as a hashtag or headline text, though.
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A report from Influencer.in, an influencer marketing platform, estimates the influencer marketing industry's value will reach Rs 2,200 crore by 2025 from Rs 900 crore in 2021, at a compound annual growth rate of 25 percent.