Kishanu Karmakar
Sep 21, 20214 min
Updated: Oct 22, 2021
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Here are 6 Facebook Ads Tricks that can Increase your Sales Double
1. Use a Carousel Photo
The multi-product carousel ads are now available on Facebook. This particular type of advertisement increases click-through rates and reduces costs for several reasons. Scrolling through more products is what customers want to do. Clicking and playing with it is part of our natural fascination. Your brand becomes more engaging when it attracts more people.
The products are shown as a group that works together. Show how multiple products interact with one another using this option. The carousel can be used to show cheaper products, such as boots and wax, to customers who may not immediately want to buy a snowboard. The click-through rate increases dramatically. With this idea, if you set up Facebook Ads, then you have more chances to increase the click rate and also increase the sales.
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2. Use Video Content for Ads
Video content is actively prioritized by Facebook's algorithm. Using a video increases the likelihood that your ad will appear on a person's feed. In addition, it's more engaging than other formats. Facebook users watch videos daily more than half of the time. When your customers scroll over a video, it instantly starts playing, so they're more likely to stop and watch it.
Additionally, it can be used to demonstrate how your products work. For instance, Also does this to showcase their jewel. If you own a jewelry store, you can do the same thing. Make your advert video-ready by choosing the video format.
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3. Add Offers in Ads
Before running ads on Facebook, know how the behavior of the customer is, most of the time it is seen that the customers respond more to the ads that are offered. You are more likely to get more clicks when you offer your customers a discount. Create an advertisement that specifically mentions your upcoming sale or offer if you plan to run one.
This Facebook advertisement has the advantage that your potential customers don't even need to leave Facebook to make use of it. You can use Facebook ads to target existing and potential customers, so it is a way to reach out to both groups of customers.
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4. Boost Popular Post
It's a good idea to boost a post that is already popular. Choose a post that has already been shared, clicked through, and interacted with a lot. You know it works. You can suddenly reach thousands of more people by simply boosting it.
Your fans and new followers of your page can be contacted, or you can promote it to those who already like your page. Boosted posts have the benefit of already being proven to produce results. It's almost assured that you'll get more sales and awareness when you boost it.
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5. Create Call-To-Action
Among Facebook's most innovative features, this is one of their best. Facebook lets you customize a call-to-action rather than using the simple box setup. Ecommerce sites and brands are still underusing it significantly.
In addition to the dropdown menu options, you will find options like 'shop now', 'sign up, 'learn more, etc. Click-through rates will be drastically increased. The call-to-action can also be customized, which will help you increase sales.
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6. Establish Brand Identity
Every time ads on Facebook should not be for the sale and awareness of a product, sometimes content should also be there for the strength of the brand. The idea of advertising without actually selling something is also a great idea. Rather than directly selling, the ads are intended to boost brand identity. This is a great way to win the trust of customers through Facebook Ads and stay in their minds for a long time.
Ads on Facebook are most effective when they are creative, viral, and with lots of visuals. Their target audience will become more loyal to the brand and they will build their customer base.
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These are all the best 6 ways to increase sales through Facebook Ads, which are always useful if you use them. If your business mostly comes through Facebook Ads, then you can use these 6 Facebook Ads Tricks and Strategy.