Kishanu Karmakar
Dec 22, 20214 min
Related Topic - 6 Facebook Advertising Strategy To Boost Sales
Related Topic - Top 20 Fashion Bloggers in India
Here are the 7 ways that will help you use your LinkedIn profile page as an extension of your own personal brand website:
1. Update your stuff
The first and most important step is to identify the problem. Your page's content needs to be updated to reflect your brand's values today.
You should update your profile photo to look like the person you are today. Consider a professional headshot using your brand colors or clean background. Include a photo as the background. If you have a website, you might include a list of your services or a call to action. Your headline statement needs to be updated. Tell people not only what you do, but also how you do it and for whom you do it.
Enable the creator mode and include topics in which you are an expert. This is the first solution that is effective if you are trying to convert your LinkedIn profile into a personal brand website.
2. Add a welcome video or voice recording introduction
There is now an option to include a video in your profile picture, along with the option to record an audio greeting, that will be displayed on your profile page. A virtual introduction allows people to get a sense of your personality and what to expect from your page. This makes your LinkedIn profile more professional than usual, which is important from the point of view of branding.
Related Topic - 100+ Free Business Listing Sites in USA
3. Utilize featured posts
The role of featured posts in taking LinkedIn profiles to personal branding websites is considered to be even more important. You can make your content "featured" on LinkedIn once you start sharing content, which enables selected posts to appear on your profile page. If someone finds your page for the first time, you should post content that contains valuable information or demonstrates your thought leadership. Through this, the user can easily see a glimpse of your work by navigating.
4. Show your value in the "about" section
The "About section" in a simple LinkedIn profile helps him build a personal brand, which is the essence of the page as a whole. This section shouldn't be limited to listing your experience and credentials. It enables potential viewers to learn more about who you are through your 'about' section. Let your audience know how you add value to them and how you can help them. Also, I recommend adding direct contact information and links to your website in this section. Search engines also show valuable information coming in the 'About section' of LinkedIn in the top results, so you can understand its value.
Related Topic - How to Optimize Instagram Account for SEO
5. Maximize your experience
Your LinkedIn experience can be enhanced by adding supporting media files. The proof can take the form of video, images, podcasts, certifications, case studies, presentations, whatever it takes to demonstrate your abilities.
6. Create a newsletter
LinkedIn recently introduced a feature that allows you to create your own subscription-based newsletters. Subscribers and followers can look forward to receiving a newsletter every week or month focusing on your area of expertise. Furthermore, this will allow you to become a thought leader and be discovered by other members.
Related Topic - Best Social Media Marketing Company in India
7. Ask for recommendations
There are many ways to ask for recommendations on LinkedIn from users who have worked with you in the past. Make contact with former clients who were happy with your service and ask for recommendations. After all, this is a community, so you should also make suggestions.
As you read here about 7 Tips for Using Your LinkedIn Profile as Your Personal Branding Website. The following 7 steps will give you more confidence about your brand online, which will help you leverage it on LinkedIn. Essentially, you'll know that an online search now offers accurate and updated information about your company and brand, which will lead to you attracting the right companies, brands, and customers.
Related Topic - Best Site to Buy Instagram Followers in India
Often you can see the page of LinkedIn between 1 to 2 pages in Google search results, from this it can be inferred that its SEO authority is very high. You can build a personal brand on a LinkedIn profile by using appropriate content, savvy engagement, and cutting-edge automation. Like we have shared 7 tips in this article by which you can make a LinkedIn profile as your personal branding website. If you do not want to create your own website, then through this article you can create an impressive LinkedIn personal brand.